Sports Betting
Santamaria Broadcasting
MDHS Trusted Messaging Latino/Spanish language Problem Gambling awardness Campaign
January 1-June 30, 2026
Digital-Radio-TV-Social Media-Online News
Problem gambling is a hidden public health crisis with real consequences for individuals, families, and communities. Our goal is to create clear, responsible, and human-centered messaging that is culturally informed and linguistically appropriate for the Latino community in Minnesota.
Jan-February Sports Betting campaign
Radio campaign
TV campaign
Digital
These digital graphics use strong, high-impact imagery to reflect the intensity and pressure that often surround problem gambling. By drawing from sports visuals, the creative connects with familiar environments where gambling exposure is common, while subtly reframing the message toward awareness, self-control, and protection.
The bold color palette and focused composition are designed to stop the scroll, reinforce credibility through institutional branding, and clearly position the message as public health–driven, not punitive.
300 x 250
728 x 90
320 x 50
160 x 600
Social Media/Online Campaign
March-there is help campaign
Radio campaign
TV campaign
digital campaign
These banners promote parental awareness and prevention, highlighting that some online video games include chance-based features that can be deceptive, illegal, and addictive. The message encourages parents to stay informed, engage with their children’s gaming habits, and recognize early warning signs.
300 x 250
728 x 90
Cellphone 320 x 50
160 X 600
Social Media/Online Campaign
April-June - Youth Online Gaming campaign
Radio campaign
Radio campaign
digital campaign
These banners promote parental awareness and prevention, highlighting that some online video games include chance-based features that can be deceptive, illegal, and addictive. The message encourages parents to stay informed, engage with their children’s gaming habits, and recognize early warning signs.
300 x 250
728 x 90
Cellphone 320 x 50
160 X 600
